Swot Analysis of Body Store

 Swot Evaluation of Body system Shop Essay

SWOT Analysis of Body Shop's retail outlet canada Water By simply Alexandros Georgakakos

Executive summary

Body Store International (Body Shop) is a multinational business which is primarily producing ecological skin and hair products. Their products are solely based upon natural ingredients and manufactured according to an honest code which can be opposed to pet testing. The cosmetics operation is considered to be one of the primary around the globe having a well established popularity in 54 countries. L'Oreal, the dominating company in the beauty market, acquired Physique shop in 2006. Although Body Shop has changed into a subsidiary of L'Oreal H. A it still serves according to its own policy, values and ethical code. The buy has solved Body Shop's financial problems and offers provided the means for expansion to a larger market share.

Advantages

This survey will be a SWOT analysis of Body Shop's retail outlet in Canada Water. It is going to mainly concentrate on:

• Durability, weaknesses, possibilities and hazards of the particular retail outlet. • What was the result of the purchase on the particular branch.

Findings

Strengths

• Brand Dedication – Body system Shop is greatly influenced by its brand reputation a critical aspect in sales. Due to the unique goods, it has come out to be seen as one of the most green retailers.

• L'Oreal's support – When you are a subsidiary of L'Oreal, Physique Shop seems to have an embrace sales. Furthermore, L'Oreal's knowledge in ad and marketing can improve overall product sales.

• Online marketing – Body system Shop goals a niche market. By proclaiming that it is not testing usana products on pets and by appearing to have an environmental profile, it includes appealed to customers with ethical issues. Being the only shop in the shopping center that markets ecological goods, has trained with advantage from your market.

• Charity support - Physique Shop provides financial aid in charities by giving small amount of cash...