Suitcase Studies

 Essay about Suitcase Studies

Helen O'Sullivan

Evaluate the Aspect of Sustainability when Bringing out a New Item to Market Jemima Bliss

Style Business Managing – Year 2



Intro Letter3

Exec Summary4

Strategy and carry out a market research project to recognize the various components you as a new artist need to consider when presenting a new item to market. some

Identify virtually any particular firms that are increasing their durability commitment, and analyse the success of this. 4

Company One5

Company Two5

Company Three5

Using a proper analysis application, identify the broad makes that can affect an enterprise in a macro-environment5



Porters Five Forces5


Supply Chain6



Introduction Letter

Dear Organization Executive Crew,

I i am writing for you to inform you of an option within the market for light-weight suitcases. Your own Sincerely,

Jemima Bliss

(Junior Manager)

Executive Summary

(Included in word count)

* Everything talked about in a few paragraphs

5. What was asked?

* How you did it?

Strategy and carry out a market research project to distinguish the various elements you as a new developer need to consider when launching a new product to market. Travel suitcase – lightweight selling point (understand the market) What makes a great market research statement?

As a new designer taking a new product in to a great already good market can be a daunting process however it may become much easier if the market is analysed correctly and accurately. Annually in the UK how many people go on holiday take excursions away from home. This could include a sole night for a guest house, a holiday overseas or even a season travelling worldwide. Whilst keeping away from home it is more than likely that the suitcase is important in order to bring essential things. The following report studies industry for luggage and highlights the opportunities within that. It is crucial to seize a good knowledge of the market to be able to conduct an excellent report through the use of applicable major and secondary research and analysis tools. There is already a strong marketplace for luggage, unfortunately normally with a strong market comes competitors. Consequently a unique feature is necessary which in turn for the merchandise in question may be the lightweight homes of these luggage. A customer survey was done to receive an initial comprehension of the market. 60 to 70 people were selected in order to accumulate some primary research. Your concerns were relevant and can be analysed accordingly. Q1 How old are you?

Why this question is pertinent. By the actual average regarding the people surveyed it confirms that they are with the correct age group to answer the next questions sensibly. It will decide his/her knowledge of questions becoming asked. | Information may be taken from the replies. Simplicity of reaching the 19-25 year olds beacause from the techonology generation

Q2 Which with the following best describes your present occupation? | Why this kind of question is relevant. This question has been asked to ensure that those being asked come from a huge rang of occupations. To get a good set of answers individuals with all experience and cash flow should be asked. |

Q3 Do you currently own a suitcase?

Why this kind of question is pertinent. This question confirms the advantages of suitcases within households in today's society. It really is expected that a majority of people can own their own suitcase and have a set shared between their home. Suitcases are usually expensive things therefore are in many cases noticed to be a great " investment". |

Q4 How much time have you had this travel suitcase?

Why this query is relevant. This question offers an idea showing how frequently individuals are investing in new suitcases. If the lot of persons answer either " Purchased in the past 3 years" or perhaps " Bought longer than three years ago"; it is very clear that the getting a luggage is something of a extended...